Regarding your business’s website, it’s often said that we must keep our conversions high and bounce rates low, but what does that mean? How do we go about it in the real estate and title industry?
If you’re getting plenty of traffic without a good conversion rate, ask yourself this question: Is your bounce rate too high? Your bounce rate is the percentage of visitors who land on your website, then leave, or “bounce” off, after viewing a single page. For example, if sixty people visit your website and thirty leave after viewing the first page, your bounce rate would be 50%. Google Analytics is the most common helpful tool for gathering site data, including your bounce rate.
Why do visitors bounce? Could it be that they found everything they were looking for and didn’t need to linger? It’s possible but unlikely. Even if they did get the answer they were searching for, you still want to keep them engaged in hopes they’ll check out more of your content. After all, you want their business, right?
It can be tough to determine why visitors leave; is the content irrelevant to what they’re searching for? Are they struggling to navigate your landing page? Are there functionality issues? Whatever the reason for their abrupt departure, the good news is there are strategies to reduce your bounce rate and keep users returning for more.
What’s a “good” bounce rate? This is tricky to pinpoint because it’s relative. It depends on your industry and where your traffic comes from. What matters most is how your bounce rate compares to your industry average. It’s more about understanding what your average means within the context of your business and ensuring that it aligns with your goals. The average real estate and title industry bounce rate hovers around 41%.
Tips for reducing your bounce rate to keep visitors coming back for more:
These are just a few practical tips for engaging visitors to keep them coming back for more. While it might seem overwhelming to consider everything - start small when trying to maximize your website to reduce bounce rates and, in turn, boost conversions. Above all else, know your audience while focusing on the big picture.
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